政治学と広報ジャーナル
オープンアクセス

概要

Tourism Propaganda: A Comparative Analysis of Cross-Regional Study

Hsiao-Yueh Y

This research aims to employ Heritage’s geographic demarcation as a criterion to identify specific tourist information sources and media favorableness differences of 326 international tourists who come from 48 countries. The classification of countries was according to a published book by Heritage. The results support Huertas’s proposed that the public relations practitioners as a certain role maintaining the relationships between the communicative targeting and tourism destinations to meet the needs of audiences. Tourism promotion institution gives priority to satisfy international tourist’ public information needs for the cross-regional ongoing development extends beyond a single country.